Suncoast Credit Union
Research, acquired data, and storytelling combined to form the basis for Suncoast’s “Save More for Life” campaign. This was the credit union’s first major campaign in years and one that is poised to thrive in the future.
-
Helped develop and conduct customer surveys to get a clearer picture of how people in Suncoast’s market thought of the credit union. The findings were the foundation of a robust awareness campaign.
-
Was part of the small team tasked with the big job of changing Suncoast Schools Federal Credit Union’s name (unchanged for 36 years) to a new but familiar name with a warm and inviting new visual identity. Was also responsible for managing signage updates for branches, credit card redesigns, website overhauls, and more.
-
Coordinated pre-production, created storyboards, managed casting, played camera operator/photographer, led post-production editing, and animation, and managed final distribution to media outlets.
Awareness Campaign: Save More For Life
Throughout the recession and in its wake, Suncoast was forced to restrict its advertising efforts to a minuscule level. In 2014, Suncoast Credit Union launched a massive branding campaign whose primary goal was to reintroduce the credit union to its DMA.
Giving back to the community isn’t something Suncoast does once in a while during a promotion. It’s what the credit union has done since its founding nearly 80 years ago.
It’s not what you’d expect from a bank, but Suncoast isn't a bank. It's a credit union and our community is their home.
My work involved coordinating pre-production, creating storyboards, managing casting, camera operator/photographer, leading post-production editing, and animation, and managing final distribution to media outlets.
Contest Marketing
Created a series of mass media ads that included television commercials, billboards, online banner ads, and Pandora radio spots. Each of the ads had a “Save more for Life” message, as well as a strong call to action inviting users to visit Suncoast’s website to register for a chance to win the Subaru and other prizes.
The Road to Savings Sweepstakes proved to be an extremely successful campaign with 16 lucky winners taking home prizes and Suncoast gaining more than 40,000 marketing leads.
