Digital Marketing and Content Creation
A marketing team’s Swiss Army Knife
As an accomplished Digital Marketing Manager, I bring a 15-year track record from an agency setting focusing on B2B demand generation strategy. Throughout my career, I have excelled in roles as a content creator and digital marketing manager, working with clients across various industries like retail, finance, utility, and communications.
My expertise centers on deploying and expanding purpose-built content strategies and driving successful lead-generation campaigns for B2B sales organizations.
Combining strategic, operational, visual, and emotional marketing tactics to produce high quality results for sales and marketing teams for over 15 years.
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Over 8 years of hands-on experience with Marketo automation program management, lead import, audience segmentation, and lead scoring systems. Responsible for targeted email campaigns including design, deployment, A/B testing, automation, and performance reporting.
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Strong background in video production with an animation specialty. Produced numerous product, educational, testimonial, and advertising videos for client campaigns, including regional and national television advertising campaigns.
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Managed extensive awareness and led generation campaigns using email marketing, and advertising across industry publications, social media, and PR channels.
Joe Stickney | VP of Marketing/Customer Experience
“He is self-taught to a degree of high proficiency in multiple CRM systems and marketing automation platforms where his incredible skills have spearheaded data-led marketing campaigns and operations that consistently over-deliver goals and expectations, bringing in highly qualified leads and sales opportunities.”
Strategic Marketing Planning
Studied market research and conducted competitive analysis to assist in the development of annual marketing plans aligned with sales teams’ go-to-market strategies.
Marketing Operations and Automation
Over 8 years of hands-on experience with Marketo automation program management, lead import, audience segmentation, and lead scoring systems. Responsible for targeted email campaigns including design, deployment, A/B testing, automation, and performance reporting.
Campaign Planning and Execution
Experience with extensive planning of and launching new products and services campaigns, promoting successful thought leadership webinars, and omnichannel awareness campaigns.
Advertising
Created and managed extensive advertising campaigns with industry publications, social media, and Google display ads, overseeing direction, design, testing, and audience building for display, search, and print ads.
Video Creation
Strong background in video production with an animation specialty. Produced numerous product, educational, testimonial, and advertising videos for client campaigns, including regional and national television advertising campaigns.
Content Management
Initiated and oversaw content marketing publication with client teams and experts. Includes the production and distribution of webinars, ebooks, white papers, blog articles, and videos.
“There is very little Matt can’t do and nothing that he cannot learn to do. He is a unique blend of vision and strategy & execution that is hard to find and even more difficult to replace.”
Joe Stickney | VP of Marketing/Customer Experience, CPower Energy
“With Matt on your team, you will have that rare individual who can think strategically, create expertly, and track results accurately.”
“I have experienced firsthand how he works closely with clients to uncover differentiating market opportunities, establish ideal customer profiling, and design digital campaigns (webinar, video, social, emails, ads, thought leadership) that have repeatedly delivered exceptional marketing outcomes.”
“Matt possesses a unique combination of strategic and creative mind. He can write and execute a marketing plan from a very high level down to the smallest detail. He knows how to cut through the chatter and focus on metrics that matter.
Video Work
From advertising for outdoor retailers and credit unions, documentaries, short films, or product videos for B2B sales orgs, I’ve done a little bit of everything when it comes to crafting visual stories.
I’ve been the guy for the gig since middle school.